The Power of Chinese Social Media and Why ESL Teachers Should Care

Teaching English has appeared to be among the mostEnglish has never been easier. According to Chinese
favorable jobs for English speakers worldwide wholargest SNS among college students, Renren claims to
wants to work and live in China. The salary is high,have 120 million users, mostly college undergraduates
work pressure is relatively low, most people areand fresh graduates. Another leading SNS, Kaixin001,
friendly, the food is delicious, and the list goes on.claims to have 75 million users, mostly white-collar
Unfortunately, with an ever increasing amount ofworkers from first tier cities in China. And let's not
people seeking ESL jobs in China, this market isforget about the giant in this industry, Qzone, which
starting to get crowded. The fact is, it's no longer asclaims to have 388 million users, mostly teenagers. In
easy as before to get a well-paid and nice ESL jobfact, Qzone's parent company, QQ network, has one
for people.billion registered accounts and 500 million monthly
However, with the quick emerge of Chinese socialactive users.
media and especially SNS (social networking site) inInstead of going on and on about boring numbers, the
recent years, new opportunities might start to favorpoint of quoting the statistics is that just by building an
ESL teachers who prefer lucrative, flexible privateaudience on any of the mentioned Chinese SNS, any
tutoring over a full-time teaching job.ESL teacher can manage to find more ESL students
Let me explain this by first quoting some numbersthan he or she honestly needs, due to the fast spread
regarding the incredible power of Chinese social media.of information on SNS as well as its relationship and
There are 400 million Internet users in China and 92%trust based nature.
of these netizens use social media. What's more, eachIn conclusion, the emerge of Chinese social media
Chinese social media user owns an average of 2.78(partly thanks to Chinese government's censorship
social media accounts and half of the Chinese netizenagainst western SNS like Facebook) has provided a
blog. By combining these figures altogether, we mightbright future for Chinese ESL teachers as well as
be able to get a vague yet BIG picture of Chinesepeople seeking ESL job in China. While it's becoming
social media.more difficult than ever to get a nice job anywhere,
For ESL teachers, reaching massive amount ofChinese social media might end up ensuring some
Chinese people who might be interested in learninggolden opportunities for ESL teachers in China.