| If your from an English speaking background and you | | | | own language. By offering services in other languages, |
| have a website, quite likely it is English only. But there | | | | you will not only reach potential clients in foreign |
| are many reasons to publish your website content in | | | | countries, but you might also get a bigger share of the |
| other languages as well. | | | | immigrant population at your place. |
| 1. You probably overestimate how many people | | | | 3. If you try to do business in other countries, people |
| understand English: Good luck to find somebody who | | | | will perceive your company more likely as a local |
| speaks English in a small town in France! In fact, only | | | | business if you address them in their language. In some |
| about 5% of the worlds population speak English as | | | | regions, the Canadian Province Quebec for example, it |
| their first language. If you add English as second | | | | is actually the law, that companies operating in the |
| language speakers (people who learned English in | | | | Province, must advertise in the local language. |
| school), you will get around 15% of the worlds | | | | 4. Last but not least: There is a lot of English content in |
| population. So there is a huge audience you miss out | | | | the Internet, so your chances to be the top search |
| when publishing in English only. | | | | engine response for an English keyword is very low. |
| 2. Even if many people know English as a second | | | | But did you ever try that keyword in an other |
| language, they probably feel more comfortable in their | | | | language? |