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Asian Latinos: The New Face of America

For at least a couple of decades, degree of cultural assimilation which
analysts have predicted vast cultural, fuses these two groups together as
population and demographic changes that one.The Asian Latino Marketing
will soon begin to sweep across the NicheAlthough the actual number of
Americas. Within the United States ethnically mixed Asian Latinos in the
alone, much emphasis has been placed upon United States is unknown, they are
the rise of the Latino population and how considered to be very few in number,
by the year 2050, half of the US hence the use of the term Asian Latino
population will be non-white.However, which actually has a greater value for
what hasn?t been discussed with as much marketing purposes.When marketing
clarity is the growing niche of Asian strategists pair both ethnic groups
Latinos, a new cultural and marketing together what emerges is a potential
hybrid. Typically considered as separate marketing bonanza. The similarities
and distinct population silos, the Latino between the two population groups are
and Asian communities collectively could indeed striking. In addition to
potentially steer the course of the migrating to the US and retaining their
nation far more dramatically than ever native language and in many instances
possibly conceived.What is an Asian becoming bilingual, Asians and Latinos
Latino?The term Asian Latino is actually also share other commonalities as
a concept that is defined in two distinct well.Both ethnic groups reside heavily in
yet similar ways. First, there is a western American states, creating a
cultural definition of Asian Latinos, potential voting block should they decide
which comes as a direct result of to organize on key political issues.
cross-cultural marriage between the two According to the US Census Bureau figures
groups over several centuries in South released in 2004, both groups are
and Central America. Eventually through expected to triple in size by the year
immigration, the descendents of these 2050 in comparison to the Black and White
cross-cultural unions can also be found population groups which are expected to
throughout the United States.Second, the grow at 71% and 7% rates
term Asian Latino is also used to define respectively.Today in cities across the
a combined marketing niche of America's country, Asian and Latino businesses are
two fastest growing immigrant often located next to each other or in
populations, Latinos and Asians. The two close proximity, such as Atlanta?s Buford
groups share similarities in the fact Highway corridor and in both urban and
that both are non-English speaking groups suburban pockets of the city of
which have migrated to the US and now Milwaukee. Hence, small ethnocentric
have given birth to multiple generations, businesses play a key role in serving the
some of whom are bilingual, but all born Latino and Asian communities
and raised in America.From a respectively.With so many similarities
cross-cultural marriage perspective, and an expected triple digit jump in
Asian Latinos developed primarily from growth, the combined Asian and Latino
the migration of Filipinos, Chinese, populations in America could one day
Japanese, Koreans and Syrians. In fact, wield enormous financial power and wealth
Filipinos are recorded to have visited across America.The Political Landscape of
the Americas well over 500 years ago, the Asian Latino CommunityAccording to
before the Columbian-era.Filipinos the 2004 Urban Institute Studies Program
assisted Spanish colonists by becoming report by Dr. Jeffrey S. Passel, neither
sailors on the Manila galleons which were Latinos nor Asians vote according to
huge multi-decked wooden cargo ships that their current population proportions.
sailed across the Pacific Ocean from the According to the study, back in 2000,
Philippines to New Spain (Mexico).The Latinos represented 12.6 % of the total
galleons carried everything from spices, U.S. population, but only 5.3% of the
porcelain, and ivory, to silk cloth and votes cast. Asians were 4.2% of the
lacquerware to be sold to European population but only cast 1.9% of votes.
countries. The Manila-Acapulco galleon In contrast, whites accounted for 70% of
was a lucrative one, but when Mexico the population, but over 81% percent of
broke free of Spain?s control in 1821, all votes.In addition, the Urban
many Filipino sailors never returned home Institute Studies report also revealed
and remained in Acapulco.However, many that about 62% of Latinos could not
other Asians migrated to Central and register to vote in 2000 because they
South America as political refugees from were either too young or not U.S.
WWII and the Korean and Vietnamese Wars. citizens; 59% of Asians also could not
Yet many other Asians migrated to the register. In contrast, only 35% of Blacks
region to seek better economic and 25% of Whites could not register to
opportunity. In fact the term, "coolie" vote for demographic reasons.However, all
was often used in a derogatory manner to of this could drastically change as the
refer to unskilled labor from Asian individual Latino and Asian populations
countries, many of whom were young men age and become eligible to vote plus
who traveled to other parts of the world legalized immigrants in both communities
for work.The result has been mixed begin to exercise their right to vote in
Latino-Asian offspring spanning across greater numbers. Once this happens, not
South and Central America. Take Brazil only will both population groups
for example: there is estimated to be significantly influence western state
over one million ethnic Japanese living voting, they will also become a major
in the country, not to mention Japanese swing vote in key political states such
communities located in Columbia, as Ohio.The Future of Asian LatinosWith
Argentina, Peru and other parts of Latin tremendous population, financial, and
America.Approximately 15% of Peru's political power to come for the Asian and
population is considered to be Chinese, Latino communities, America will no
not to mention other inhabitants of longer resemble cookie cutter board
Western Asian countries (Syria, Turkey) images in vast sections of the country.
who have also settled throughout Latin Instead, Middle America will soon become
America as well.In an interview with Kipp every image, sight, and sound of the
Cheng of Diversity Magazine, Saul Gitlin evolving and dynamic groups of today.
of the marketing firm, Kan ... Lee Asian Latinos will one day become the
explains that "When they come to the norm in every aspect of society and not
United States, their primary language is the exception.To hear a radio commentary
Spanish or Portuguese, not Korean or on Asian Latinos, go to Davis is an
Japanese." So there is indeed some author, lecturer, and TV/Radio Host.




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