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Article #8: To Teach Business English?

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Mid-career crisis? Have you got what it professional domains, or of the
takes to teach English for business? commercial world, it is not essential. On
Teachers often ask me what direction they the other hand, it is necessary to be
can take after a few years of teaching interested in the world of business and
general English. To continue as an to understand how companies are
ordinary classroom teacher seems like structured and to be familiar with
stagnation, so choices have to be made business terminology. Regular reading of
about how to develop both professionally the business pages of the daily press can
and personally. Specializing in English help you build awareness of the field and
for business can be a fruitful move if of the latest developments.
the teacher is able to transfer existing The business English teacher needs to
skills to the business context. have an international perspective. In
Let me deal with the prospects first. dealing with many different
Teaching business people is recognized as nationalities, and with clients who have
a specialist field and the teacher often to operate in the increasingly globalized
has to be a program planner and materials business field, the teacher needs to be
developer as well, so salaries are aware of the implications of
generally higher. The training can take cross-cultural communications. Clients,
place in dedicated centers, often who have to use English--which is not
residential, in-company or as a special their native tongue, to do business with
program offered at a traditional language other non-native English speakers in
school, but wherever it takes place, the another country--have several layers of
teacher will have to be able to deal with cultural information to deal with. First
the people who are sponsoring the they have to acknowledge that their own
training and is thus answerable to a national and company culture is not
wider range of stakeholders. But by necessarily shared with their foreign
engaging in the corporate world, the counterparts or even understood by them,
trainer may find many opportunities to and secondly that nobody's culture is
widen his or her range of training intrinsically right or wrong, better or
skills: interpersonal communications, worse. The teacher may have to help them
written communications, cross-cultural understand the nature of cross-cultural
communications and ultimately consultancy interaction.
work in the communications field. The qualities needed by a business
However, the prospects will only open out English teacher are thus different in
to the kind of teacher who can adapt from many ways. They need the confidence to
the world of pedagogy to the corporate play the role of instructor/trainer
world. The clients are usually highly facilitator with people who may occupy
motivated and work in small groups or as senior company positions. They have to be
individuals hence the teaching dynamics adaptable and not have rigid ideas about
are quite different. Business people do how to conduct training sessions and what
not wish to go back to the classroom as the content should be. And they need to
they already have the professional have an understanding of how English is
expertise they need. What they want is used internationally as a lingua franca
someone who can help them communicate among people who may never meet a native
effectively in the global business world. speaker. They need skill in giving
The trainer needs to slip into the role feedback and must be robust enough to
of facilitator, working with clients to take feedback themselves. And they need
understand their learning styles, to to be clear and precise in describing
discover their specific needs and what they can offer clients and in their
immediate objectives and to help them set post-training debriefing. Clearly,
achievable targets. I have seen many a therefore, that this is not a field for
hopeful business English trainer fall at someone new to teaching--it demands a
this hurdle. They cannot throw off their certain maturity of approach and
accustomed teacherly approach. confidence both personally and
So who can become a successful business professionally. However, for teachers
English teacher? It is certainly helpful able to make the transition from
to have experience in fields other than classroom to the world of corporate
teaching. However, although it is very training, the rewards and prospects are
useful to have experience of other excellent.






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